25 Ways to Use Your Branding Photos

(Without Feeling Salesy or Overthinking It)

You’ve invested in beautiful brand photos — now what? If you’ve ever wondered how to actually make the most of them, you’re not alone. Here are 25 ways to use your photos with ease, confidence and intention.

From your website to social media, emails to print — these ideas will help you show up consistently, build connection, and keep your brand feeling like you.

1. Instagram Posts (& carousels!)

Use your brand photos to show the face behind the business. Share daily moments, your process, or your workspace. These help people feel like they’re getting to know you — and that builds trust.

2. Instagram Stories

Pop your photos into Stories as backgrounds, behind text, or to introduce a topic. Add a poll, slider or sticker to boost interaction.

3. Instagram Highlight Covers

Create highlight covers using clean, on-brand images. It instantly elevates your feed and makes your content feel more intentional.

4. Instagram Reels Thumbnails

Upload a well-composed brand photo as your Reel cover to keep your grid looking polished and cohesive.

5. Facebook Profile & Cover Photos

Update these regularly with images that feel fresh and current. Choose photos where you’re smiling, relaxed, and feeling like you.  Also pair your photos with stories or helpful tips.

6. Google Profile

Update (or set up!) your Google Business Profile and add a selection of images of you, your work space, your process to give clients a feel of what it's like to work with you

7. LinkedIn Profile Photo

Choose a headshot that’s approachable and professional. Think good light, open expression, and eye contact. You want people to feel they can trust you.

8. LinkedIn Banner

Use a wide landscape image that represents what you do — whether that’s you in action, your tools, or a behind-the-scenes moment.

9. Email Newsletter Header

Your photos help set the tone before anyone even starts reading your newsletter. Use a seasonal or evergreen image to keep things visually consistent.

10. Email Signature

Add a small photo of you (smiling, relaxed, friendly) to your email signature. It brings warmth and personality to every message you send.

11. About Page

Include a several(!) photos that show you doing your thing — whether that’s meeting clients, creating, or simply being in your element. Pair with copy that shares your values and story.

12. Homepage Banner

Use a bold, scroll-stopping image that reflects your brand personality. You want people to land on your homepage and feel, “Yes, I’m in the right place.”

13. Sales Pages

Add photos that support your message — your offer, your client results, your process. Make sure they align with the vibe of your offers.

14. Contact Page

A friendly, welcoming photo here makes it easier for someone to click “send.” You’re reminding them there’s a real human on the other side.

15. Blog Posts

Add your brand photos to posts for a consistent visual feel. Whether it’s a portrait, a detail shot, or a flat lay — it’s always better than a stock photo.

16. Media Kit

Include high-resolution images that reflect your current look. Think: headshots, workspace shots, you in action — whatever fits your media story. 

17. Podcast Guesting or Hosting

Use your brand photo for promo tiles, guest features, or hosting artwork. A consistent look builds familiarity and recognition.

18. Speaking Engagements

Organisers often request a photo for the event page or slides. Send one that feels confident, open and aligned with how you want to show up.

19. Business Cards

A small image (even just a headshot) can make your card more memorable — especially for service-based businesses where people meet you face to face.

20. Printed Brochures or Flyers

Use lifestyle photos that show your product or service in use. Make sure images are high-res and print-ready.

21. Online Courses & Membership Portals 

Use your photos to create a warm, human feel inside your digital space. Add images to the welcome page, modules, or member check-ins.

22. Testimonials Page

Pair glowing words from clients with an image of you. It adds authenticity and reminds people you’re a real, trustworthy person.

23. Online Ads (Meta, Google, etc.)

Use photos that are scroll-stopping and clear at small sizes. Test a few — your face, a workspace, with a client — to see what performs best.

24. Press Features

Keep a folder of high-res, current brand images ready to go. When media opportunities come up, you’ll have exactly what they need (& for editorial you'll almost always need  landscape photos).

25. Zoom or Online Meeting Backgrounds

Use a real or virtual background that echoes the feel of your brand photos. It keeps your visuals consistent — even on a video call.

A final note…

Your branding photos are meant to work for you. Use them often. Reuse them. Let them help tell your story. 

Ready to transform your online presence in Singapore or London with personal branding photos you're excited to share?

Learn more about my personal brand photography packages here or contact me. I'd love to chat with you!

Nina x